“Ice Road Truckers” beats out “On the Lot”
The History Channel’s new reality show, “Ice Road Truckers” debuted on Sunday with 3.4 million viewers, the cable channel’s most watched show ever. I’d like to think the reason is because “Ice Road Truckers” is a reality show set up much like “Deadliest Catch” is and we all know how much I love THAT show. “On the Lot” brought in a depressing 2.5 million viewers this week, down nearly a half a million viewers from the week before. They’re losing huge chunks of their audience every week. I don’t know about “Pirate Master”’s ratings yet (it just aired last night and I didn’t even watch… the horror!) but I imagine they’re equally dismal. The thing is, “Ice Road Truckers” airs on a more obscure cable channel (we’re not talking TBS or USA here) and “On the Lot” airs on a network channel that virtually every television in America can tune in to. Yikes.
“Ice Road Truckers” follows six truckers for two months as they haul important supplies to diamond mines that are located across frozen lakes that actually act as roads. This all happens in Canada’s Northwest Territory and men actually die doing this job (sound familiar). I mean, who wouldn’t want to watch that? I’m already kicking myself for having missed it on Sunday and am setting up my TIVO right now to remedy the situation. You’d be wise to do the same, sounds like.


Leave a Reply